Growth Strategies | SOM (Solicitors Online Marketing)

Capture

In the UK, there are an estimated 5.3 million monthly searches related to legal services. Our “capture” strategies are all about tapping into this ready-to-buy audience, generating a constant stream of enquiries via search engines. Put simply, we will ensure your website appears when potential clients search for the legal services you offer.

SEO

Search Engine Optimisation (SEO) is a long-term strategy designed to grow your online brand and position your website prominently in organic search results (below “sponsored” ads).

Through targeted keyword integration, regular high-quality content updates, and technical optimisation, we ensure your firm ranks high for the areas of law (and the geographical areas) you cover.

Google Ads

When done correctly, Google Ads guarantees extremely high-intent traffic to your website. Unlike SEO, which builds visibility over time, Google Ads places your firm at the top of search results instantly (precisely when your potential clients are looking for legal services).

You pay Google each time a user clicks your listing, meaning that it’s imperative that your firm only shows when relevant. Our intricate in-house targeting techniques ensure exactly that.

Attract

The clients searching for your services only represent a small portion of your potential clients. In fact, a recent study by the Ehrenberg-Bass Institute has shown that only 5% of your B2B target audience will be in the market for your services at any given time. How do you tap into the other 95%? Well, you need to be the firm they remember when they are in need of legal services. Enter: LinkedIn marketing.

Linkedin Content

We manage both personal and company LinkedIn profiles, with a primary focus on partner and head of department accounts to leverage LinkedIn’s algorithm, which favours individual profiles.

Our service includes regular posting of thought leadership content tailored to your target audience, addressing their legal challenges and positioning your firm as an expert. This strategy helps generate new business opportunities, particularly within commercial and corporate law sectors.

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LInkedin Ads

Whilst LinkedIn content helps build long-term brand recognition, LinkedIn Ads provide immediate, targeted visibility to key decision-makers. Advanced targeting options allow us to place your firm in front of CEOs, CFOs, and in-house counsel in relevant industries.

Our service includes setting up campaigns, creating compelling ads, and ongoing management. LinkedIn Ads are especially useful for generating high-value business leads; leads that translate to huge revenue opportunities.

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Convert

Capturing and attracting potential clients is only half the story – true value comes from converting that interest into actual enquiries. Whether through engaging content or targeted ads, once a potential client shows interest, the next step is critical: turning that interest into action. Effective conversion requires building trust, showcasing your expertise, and making it easy for prospects to take the next step. At the centre of this? Your website.

Website Optimisation

Digital strategies funnel potential clients onto your website. Success, therefore, depends on your website’s ability to convert that traffic. With compelling designs, fast loading times, and intuitive navigation, we build modern legal websites that naturally instil credibility and trust. The result is more enquiries, clients, and – therefore – growth.

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3 user icons with ticks next to them and a pound sign in the middle

Capture

Attract

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Convert

Inbound marketing strategy for a renowned, mid-tier UK law firm

Need help with your marketing efforts?

How We Grow Law Firms

Capture

Attract

‍

‍

Convert

Inbound marketing strategy for a renowned, mid-tier UK law firm

Need help with your marketing efforts?