Growth Strategies | SOM (Solicitors Online Marketing)

Capture

Every month, there are an estimated 5.3 million searches related to legal services in the UK. Our “capture” strategies are all about tapping into this ready-to-buy audience, generating a constant stream of enquiries via search engines.

SEO

Search Engine Optimisation (SEO) is a long-term strategy designed to position your website prominently in organic search results (below “sponsored” ads).

Through targeted keyword integration, regular high-quality content updates, and technical optimisation, we ensure your firm ranks high for the areas of law you cover and the geographical areas you serve.

Google Ads

Google Ads provides instant access to high-intent clients actively searching for legal services. Unlike SEO, which builds gradually, this strategy ensures your firm appears at the top of search results as a sponsored ad.

Precision targeting and diligent account management ensure you only pay for clicks that genuinely matter to your firm.

Attract

The clients searching for your services represent a small portion of your total potential clients. In fact, a recent study by the Ehrenberg-Bass Institute has shown that it's only around 5%. How do you tap into the other 95%? Well, you need to be the firm they remember when they are in need of legal services. Enter: LinkedIn marketing.

Linkedin Content

We manage both personal and company LinkedIn profiles, with a primary focus on partner and head of department accounts to leverage LinkedIn’s algorithm, which favours individual profiles.

Our team crafts content tailored to your audience, tackling their legal challenges while establishing your firm as an industry leader. This strategy helps generate new business opportunities, and is particularly effective within commercial and corporate law sectors.

LInkedin Ads

LinkedIn Ads amplify your firm’s presence among key decision-makers like CEOs, CFOs, and in-house counsel. These ads allow you to target specific industries with precision, generating high-value leads over time.

Our service includes campaign creation, graphic design, and constant ad management to ensure your firm is always in front of the right audience.

Graphic of a magnet attracting user icons

Convert

Driving website traffic and increasing brand awareness are just the start. The final hurdle is turning interest into enquiries. That requires trust, credibility, and seamless user experience – none of which happen by accident. Your website sits at the centre of this process.

Website Optimisation

We build modern legal websites for forward-thinking law firms, combining smart design with strategic content.

A well-built law firm website prioritises structure, usability, and trust. Visitors should immediately understand what you do and who you help. Navigation must also reflect how clients actually search for legal support, guiding them seamlessly to the right information.

Every interaction will subtly influence a client’s decision to instruct your firm.

3 user icons with ticks next to them and a pound sign in the middle

Capture

Attract

Convert

Inbound marketing strategy for a renowned, mid-tier UK law firm

Need help with your marketing efforts?

How We Grow Law Firms

Capture

Attract

Convert

Inbound marketing strategy for a renowned, mid-tier UK law firm

Need help with your marketing efforts?