Our Story
How SOM Was Born
We are a London-based specialist legal marketing agency.
Originally established in 2011, SOM is the brainchild of our Founder & CEO Kieran Cassidy. The goal was (and still is) simple: to help law firms grow using modern digital strategies.
Back in 2011, however, we failed to understand that the law industry was deeply entrenched in outdated business development tactics. Also, lawyers – given how busy they are – can sometimes be late to the party.
(Sorry to any lawyers who are reading this, please don’t take legal action.)
Times have now changed. In particular, the legal industry has begun to embrace inbound marketing with open arms. Whilst we still have a number of long-standing law firm clients from SOM in its original form, we officially re-opened SOM for business in 2023.
Originally established in 2011, SOM is the brainchild of our Founder & CEO Kieran Cassidy. The goal was (and still is) simple: to help law firms grow using modern digital strategies.
Back in 2011, however, we failed to understand that the law industry was deeply entrenched in outdated business development tactics. Also, lawyers – given how busy they are – can sometimes be late to the party.
(Sorry to any lawyers who are reading this, please don’t take legal action.)
Times have now changed. In particular, the legal industry has begun to embrace inbound marketing with open arms. Whilst we still have a number of long-standing law firm clients from SOM in its original form, we officially re-opened SOM for business in 2023.
a new brand,
a new website,
a new everything.
a new website,
a new everything.
